Measuring the Value of Your Blog: Reflections Over the Last Year
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Last year, I had a ratio of 1.4
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