The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success
Nonprofit Tech for Good
JUNE 13, 2013
That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.
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