Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
It’s worth spending some time here, because segmented campaigns get 14% more opens. When segmenting your list, be careful about language that could alienate certain donors. Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Peer to peer.
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