Remove Language Remove Measure Remove Metrics Remove Test
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100
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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics. And the only way to know is to test.”

Test 52
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 299
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. Nonprofits can make their year-end email campaigns more accessible by providing alt text for images, clear and simple language, and offering options for large font sizes. Define your metrics of success.

Practice 230
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Digital Marketing Project Management Strategies for Driving Impact and Equity

Media Cause

Consider expanding beyond those platforms to test and reach a wider audience. Use language and imagery that are relevant, culturally sensitive, and can resonate with diverse communities. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Follow accessibility guidelines!

Project 52
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What is your organization’s “One Metric That Matters”?

Beth's Blog: How Nonprofits Can Use Social Media

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” ” Here’s a quick review of both books.

Metrics 102
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Launching a successful nonprofit communications campaign

Candid

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). For example, on social media you’ll want to modify your language to be simple yet engaging to encourage sharing.