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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

Test 52
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Top Lessons from GivingTuesday 2023

Neon CRM

According to data from the Fundraising Effectiveness Project , retention rates for new donors and donors who give small gifts are some of the most important trends for nonprofits to prioritize during campaigns both during year-end and in the next year. This year, my daughter Rosie wanted to support an animal nonprofit.

Lesson 52
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[VIDEO] How to Get a Return on Your Nonprofit Technology Investment

Bloomerang

But joining us from beautiful Sandwich, Massachusetts near my homeland up there on the Cape, Maureen Wallbeoff. So I can picture your office or your home office. ” I’m a cat person, so I get cat pictures in my donation forms and in my email messages. You’ve been speaking my language. It’s my fault.