The NonProfit Times

MAY 23, 2024

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. The addresses are then vetted through AtData, an email verification service in Newton, Massachusetts.

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Neon CRM

NOVEMBER 29, 2023

This is a good indicator that campaigns run on other marketing channels, like social media and personal phone calls, influenced the broader awareness of GivingTuesday campaigns. Using generative language artificial intelligence tools, we performed an emotional sentiment analysis of 1,177 subject lines sent out on GivingTuesday.

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Connection Cafe

AUGUST 28, 2019

Massachusetts Institute of Technology covers tuition for students whose families make less than $90,000. Use this language to appeal directly to current students, alumni, and other prospects. Publicize your progress and celebrate your successes along the way to help keep people inspired and focused on the bigger picture.

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