Remove Language Remove Marketing Remove Spam Remove Test
article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

Test 52
article thumbnail

Email Marketing for Nonprofits: Best Practices

Media Cause

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Asking for support of one kind or another is a big part of nonprofit email marketing, and it’s crucial to always have a place for people to support your mission in your emails. Show + Tell.

email 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Drafting and testing. Writing multiple drafts for A/B testing on social media. Outsourcing your marketing entirely to AI will result in bad marketing and will hurt your brand. Drafting inbound message and comment response templates. Do you often get the same questions or comments on your posts? Optimizing reach.

article thumbnail

10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers.

Twitter 336
article thumbnail

SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

article thumbnail

Tools to Make Your Holiday Email Campaign Easier

NonProfit Hub

Email Spam Test. Are you worried your emails are getting thrown into spam folders? This free service allows you to run your email through a filter to see if there are any words that might trigger a spam flag. Fortunately, Litmus understands this and has created a free testing service.

email 28
article thumbnail

What We Learned at 17NTC: Day 1

Tech Soup

Brenna Holmes of Chapman, Cubine, and Hussey and Emily Stevenson from the Environmental Defense Fund helped nonprofit marketing professionals make the most out of these new tools. Email works with other channels: Test sending fewer emails, and cultivating donors through other channels. Language has power, so wield it carefully.