New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.
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