Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
Ask a question. (“How When segmenting your list, be careful about language that could alienate certain donors. Along with concise, engaging copy, incorporate: Images: If you haven’t already, invest in professional photography that brings your cause to life. Our supply of pantry items will last only 30 days.”) Personalize it. (“Joe,
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