How to Write Effective Web Copy (Part 1): Make It Readable
Connection Cafe
JULY 8, 2019
American Literacy is Iffy. We couldn’t have a language without them. Use the Active Voice. But first drafts are notorious for using a passive voice (i.e., Reading on screens (laptops and smartphones) is such a unique user experience that the “how” becomes almost as important as the “what.” Cut “To Be” Verbs.
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