The 7 Keys to a Donor Retention Strategy Full of Thanks
Connection Cafe
JANUARY 22, 2014
While it’s common knowledge in the for-profit world that it costs much more to secure a new customer than to retain an old one, somehow many nonprofits haven’t yet fully grasped that the same holds true with donors. Here are the 7 Keys to Improving Donor Retention and Enhancing Your Gratitude Program: 1. Promptness.
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