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Automating donor touchpoints, such as pre-scripted acknowledgment letters and prompts for birthday notifications, takes some of the pressure off a fundraiser’s day-to-day so they can focus on one-to-one interaction with high-value donors and personalized communications with major prospects and supporters.
But if you asked a mom-and-pop shop, “Hey, like you should hire a crew and write a script and shoot a video and edit it using professional software, and then you get a 20-second video that has a shelf life of a day — and do that five times a week.” That’s really hard. And if we’re not doing that, I think it’s an execution issue.
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