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Social Media and Nonprofits: The Line Between NGTD and ROI

Beth's Blog: How Nonprofits Can Use Social Media

One barrier to adoption of social media tools (and other technologies) is a concern from management or your boss about the value or benefits. at the moment it's a tool for individuals to express their somewhat random musings. If anything this tool has detracted from productivity, not increased it. What's the roi?

ROI 50