Remove Issue Remove Metrics Remove ROI
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From TechPresident: Facebook Haggadah: A Case Study in Viral ROI

Amy Sample Ward

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Tags: otherblogs roi facebook metrics. for TechPresident. I think 4% is great for the YesWeConserve application!

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

We started out by listening and found many people asking questions about us or our issues. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks.

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Design and implement a content governance system to increase ROI

TechCrunch

Choose metrics that matter. Your company is already likely using vanity metrics, like open rates, shares and time spent on a page, to measure how well your content seems to be performing. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky. Create a brand style guide.

ROI 93
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The Data ROI Pyramid: A Method for Measuring & Maximizing Your Data Team

Towards Data Science

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98
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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey

TechCrunch

. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P. Relying on vanity metrics is like attending a Little League awards dinner: Everyone goes home a winner! “They simply gauge the relative popularity of your business. This makes measuring ROI tricky.”

Metrics 81
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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91