Stay the Course Through Changing Weather—Strategic Advice From Association CEOs
.orgSource
JULY 10, 2023
During 2018 and 2019, my business partner, Kevin Ordonez and I, interviewed approximately 50 association executives. Don’t try to accomplish 50 different initiatives that can create a land grab for resources. Could you develop a profile of member wants/needs in each demographic group? Provide “just-in-time” volunteering.
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