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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

Here are some ways you can use behavioral science in your social media strategy: The power of participation. Social media makes participating in campaigns easy and fun. Invite online supporters to participate in your campaign because it gives them a sense of purpose, responsibility and helps them feel empowered.

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Interview: Colin Rhinesmith, CCTV Cambridge

Amy Sample Ward

Colin told me that they recently held a very popular social media workshop for seniors at Cambridge Community Television ( @cctvcambridge ) but that it is a topic that would benefit from more coverage – so, I asked if I could interview him! Social media is a perfect compliment to our public access television channels.

Interview 153
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Interview with Rob Wu & Public Launch of CauseVox

Amy Sample Ward

Check out the short interview with Rob below and a preview of some of the functionality launched today! Interview: Rob Wu, CauseVox Founder. In the age of the social network, new sites want to be “the hub” for information/engagement and the non-profit space is no different. What inspired you to start CauseVox ?

Interview 213
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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. The site currently has 1.6

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. I identified a trend forming with social networking, and set up our very first profile. Listen first.

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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Title: Multimedia/Online Coordinator. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What the best piece of advice you could offer nonprofits about social media, and online communications in general?

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

I manage the general strategy and help cultivate ideas from our social media team. We’re all paid-employees, but we none of us do social media full-time. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media.