New on SSIR: Slacktivism, the gateway to change?
Amy Sample Ward
MARCH 14, 2011
Slacktivism, to me, comes down to two crucial points: 1) organizations play an important role in creating and endorsing the level to which people take action, and 2) “slacker activism” is really a gateway to more lasting change. Organizations are putting out calls, and the community is responding. Getting Offline.
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