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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

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The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Because Internet usage continues to skyrocket. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. Are you searching for ways to raise more money?

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. i.e. Direct Mail. A Simple Approach.

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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. I’ve had many people tell me that the Internet is ruining society, community, family, and everything else. So, what are you doing to connect your online community with offline actions?

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