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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! International organizations once again stood out for their low newsletter click-through rates. Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter.

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Why we should ditch the ‘affiliate’ in affiliate marketing

The Next Web

One of the biggest problems plaguing affiliate marketing today is that the industry attracts two very different types of clientele. In order to maintain professionalism and success, the affiliate marketing industry must focus on engaging with quality businesses, shaking its seedy past and losing that problematic name.

Marketing 151
professionals

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TechCrunch+ roundup: Find your valuation, international visas, hiring for growth

TechCrunch

The ongoing market correction and the cratering of several leading crypto tokens are erasing wealth so quickly, you can almost hear it. So, if your face doesn’t appear on the team slide in your startup’s pitch deck, this would be a good time to cancel your upcoming vacation. And maybe one of your subscription boxes.

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

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PC market on the decline as Chromebook sales slide from their pandemic peak

The Verge

Global shipments of PCs declined in the first quarter of 2022 as pandemic-related purchases begin to taper off, according to reports from research firms Gartner and International Data Corporation (IDC). Gartner says a decline in Chromebook shipments weighed heavily on the market — not counting Chromebooks, the PC market would’ve risen by 3.3

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Pitch Deck Teardown: Careerist’s $8M Series A deck

TechCrunch

Careerist claims it closed an $8 million round of funding with a tight 12-slide deck and gave us a lot to learn from in the process. Slides in this deck The team submitted this slide deck with the note that it was submitted exactly as it pitched it to the investors. What are your marketing and customer acquisition channels?

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TechCrunch+ roundup: 20 questions VCs ask, crypto compliance tips, Indian investor survey

TechCrunch

Image Credits: Bryce Durbin/TechCrunch Dear Sophie, My co-founder and I launched a B2B SaaS startup in Poland a few years ago and are now looking to expand in the United States for market access since we have product market fit in a few countries in Europe. We really need to be on the ground to interview our ideal users in the U.S.

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