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Every Nonprofit Needs Internal and External Ambassadors

NonProfit PRO

Every person who works for a nonprofit or is associated with an organization internally is an ambassador of that organization by virtue of association. As an employee of The Salvation Army, I wear, with pride, a shirt with the logo of The Salvation Army. Volunteers also wear clothing that signifies an association with the organization.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Doing either will likely get your domain blacklisted as a spammer and by not using an email marketing service , you won’t be able to track the success of your email campaigns.

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Exploring the Role of Data in Global Marketing

NonProfit PRO

Sylvia Hopkins Hanneman from Make-A-Wish International shares her thoughts on how nonprofits can use high-quality and actionable data to strategically maximize the impact of their global marketing programs and enhance fundraising outcomes. Click here to learn more.

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Budget for Communications and Marketing When Proposing New Initiatives

The MatrixFiles

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. The Center for Plain Language.

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2023 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. In addition to the international days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months. 27: International Polar Bear Day — #PolarBearDay.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Zonta International, where Allison served as Executive Director* and Chief Staff Executive, was honored with the 2021 ASAE Summit Award for the UNFPA-UNICEFF Global Program to End Child Marriage. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association.