Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections
Neon CRM
JUNE 16, 2023
For example, if they previously gave $50, you might give options of $40, $50, and $60 to encourage retention and increase giving. An example of this might be a literacy foundation raising $X to help provide tutoring to X number of students. In fact they are six times more likely to leave a legacy gift and have a retention rate of 90%.
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