What Hocus Pocus Can Teach You About Major Gift Fundraising
Bloomerang
OCTOBER 20, 2021
The Engagement Meter looks at giving history (recency, years given, upgraded gifts), interactions (event attendance, volunteering, communication preferences, website visits), and e-mail (subscribes, opens, clicks) to give you a temperature reading on each donor in your database. . That’s “Casablanca,” not “Hocus Pocus.”)
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