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What you're seeing above is a visualization of sharing intensity - this was the slide I took out of my presentation for the Bridge Conference Presentation earlier this week. Sharing, Engagement, Interaction, Popularity, etc are some of the emerging terms for metrics for social media that are in process of being defined.
Embedding a YouTube video is a widget, as are fundraising widgets , Flickr photostream, Photobucket, Slide and many others. See Marshall Kirkpatrick’s nice overview of this on the SplashCast blog. Technically, an ad server is a widget – displaying a banner coming from DoubleClick, for example. See TechCrunch coverage here.
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