Interaction Offline Ratio ROI 
Connection Cafe
AUGUST 13, 2012
”— the fundraiser and strategist in me can't help but think how this kind of behavior and interaction applies to ways nonprofits are trying to engage with their constituents. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. How many should?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Effective ROI StoryTelling Techniques.
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Nonprofit Tech for Good
MAY 18, 2013
The Broadcast Web i.e., one-to-many communications defined as broadcasting outward with complete control of the message and no public interaction or feedback. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).
Nonprofit Tech for Good
MAY 18, 2013
The Broadcast Web i.e., one-to-many communications defined as broadcasting outward with complete control of the message and no public interaction or feedback. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).
Qgiv
JULY 21, 2022
And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline. These challenges are combining to make it harder to find new donors and track their interactions across channels. Remember, it’s not always about the ROI. Email has the highest ROI of any marketing channel.
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