Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Celebrity Interaction and Endorsements: Pepsi has gleaned the support from NFL players, and made it a competition to see which cause will get the most votes, see NFL.com.

Contest 94

Contest Analysis Track Impact 94

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 58

FAQ Organization Analytics Google 58

Bloomerang

MAY 10, 2022

Interacting with your supporters on social media. By keeping donors updated on your work and making sure all interactions with them are positive, you’ll build deeper and more authentic relationships with them. Track your donor outreach using your donor database. Keep track of your retention rate and other engagement metrics.

Relationship 98

Relationship Donor Build Tips 98

DipJar

JUNE 20, 2023

A SWOT analysis is a strategic planning technique that involves evaluating your organization’s strengths, weaknesses, opportunities, and threats. You don’t have a clear system for tracking metrics such as donor retention rates. In this process, it can be particularly helpful to conduct a SWOT analysis.

Analysis 52

Analysis Guide Nonprofit Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. For example, use Twitter lists to track alums and subscribe to their Facebook updates. John Hadyon suggests not calling it posting, but planting seeds.

Practice 107

Practice Tips Social Meme 107

AccelEvents

AUGUST 19, 2021

Luckily, there are techniques to increase virtual exhibitor booth visits ! However, they have not yet interacted with your company and purchased from your brand. If you sign up to have an exhibitor booth with an event and that event uses gamification to entice their attendees , then you are on the right track!

Virtual 98

Virtual People Badge Sponsor 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Social intelligence: ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions. Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques.

Skills 108

Skills Facebook Literacy Metrics 108

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Creating a detailed and interactive script can help ease the nerves of new callers and standardize your donor’s experience. Then, there are plenty of opportunities to make the most of your tracking results. Tracking call results. Implement screening and segmentation.

Guide 98

Guide Script Tips Gift 98

Neon CRM

JANUARY 23, 2024

Most donors only make major gifts to a nonprofit after multiple interactions with that organization—very few people will make a $5,000 gift right away! Even if your donor profiles aren’t 100% complete, start your search for potential major donors off on the right track by working from information that’s as current as possible.

Gift 52

Gift Strategy Raise Database 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

For each phase, there are specific criteria and indicators that an organization will develop. We are tracking progress against a baseline. Use of counting metrics. We used to help us design the program, determine process outcomes, and help us evaluate participant’s progress. Written social media policy.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques. To take my learning deeper on social network analysis and mapping techniques and how they can be applied them to a social media strategy, I took a workshop with Marc Smith.

Analysis 96

Analysis Social Network Social Media Network 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. I look at the following metrics: Total Interactions.

Social Media 113

Social Media Measure Action Media 113

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Draw conclusions that serve as a starting point for new hypothesis – Did a new technique work well? Can I track this in an experiment?

Technique 44

Technique Analytics Google Test 44

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. To understand how visitors interact with the site. For a more in-depth Analytics review, we might also establish some Goal Tracking to measure conversions on the website via email sign-up and/or donations. Methodology. What’s Next.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2009

This interactive webinar experience will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. The Breakout Tracks. Goal: To understand how to use listening strategically and the tools and techniques required. Storytelling.

Digg 81

Digg Storytelling Social Media Channel 81

Qgiv

JUNE 23, 2021

A good CRM will help you track your donors’ giving history, document their engagement with your organization, and help you identify opportunities to build strong donor relationships that will last for years. Measure all fundraising metrics. Use your CRM or your fundraising platform’s dashboard to track the number of: .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out.

Pakistan 111

Pakistan NGO Network Exercise 111

Top Nonprofits

DECEMBER 23, 2021

Look for a solution that supports essential event tasks from beginning to end and tracks important event metrics, all in one system. Make sure to adjust your staff training as necessary, to keep up with changing trends and ensure your team is ready to launch innovative fundraising ideas and techniques.

Raise 52

Raise Tips Fundraising Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. As part of my learning journey to put these ideas into practice, I’m integrating visual techniques into my facilitation repertoire. Two things I did.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. or ow.ly.

Measure 101

Measure Social Media Media Benchmark 101

Connection Cafe

APRIL 29, 2011

I’ll start off with the basics, but then we’ll get into some advanced techniques. Additionally, you can change what data you’re graphing (or even look at 2 metrics on the same graph). Pageviews – I recommend avoiding this metric. You can look at. Visits – This is different than unique visitors.

Analytics 54

Analytics Google Metrics Rate 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

DECEMBER 15, 2017

will interact with Snapchat today. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Don’t put too much stock into vanity metrics, such as number of followers, page growth statistics, or number of impressions. Make it personal.

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

Techniques for More Engagement. What I learned is that “drive by&# analysis of metrics is really a waste of time. Holly Ross simply ignores it and track the number of comments and likes on individual posts. You need to grab the month’s worth of measures and look at them against your content.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 11, 2009

My workshop was in a fixed seating theatre, but I managed to make it interactive and I think a little fun. In the afternoon, we took a deep dive into the listening techniques. Given that we were not in a computer, this workshop was delivered as masterclass format.

Organization 51

Organization Chicago Social Media Technique 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2007

The other reason is that I'm prepping for a couple of conference sessions on Social Media Metrics and one of the areas to consider is "conversation index" - more on that later. She ends her post with: So, how do you encourage interactions with commenters on your blog? David's post has lots think about. Christy Tucker ) 10.

Conversation 50

Conversation Comment Blogger Interaction 50

NTEN

JUNE 18, 2009

Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. Are you up-to-date on the latest tactics and techniques in your area of focus? In order to maker sure your content matches your stakeholders interests, you must track activity and make changes based on that data.

Communication 57

Communication Online DC Wiki 57

Bloomerang

JUNE 20, 2023

But because of pandemic-related restrictions on in-person interactions, online fundraising increased by 32% in 2020. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. Here’s what to expect: What is online fundraising?

Ideas 100

Ideas Guide Online Fundraising 100

Achieve

FEBRUARY 9, 2024

To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. This will help you stand out from the crowded digital landscape and make interacting with your content a memorable experience. Multichannel marketing can also help you better reach different audiences.

Digital 52

Digital Communication Tips Poll 52

Bloomerang

JULY 20, 2023

But because of pandemic-related restrictions on in-person interactions, online fundraising increased by 32% in 2020. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. In a virtual 5K event, participants will still run 3.1

Ideas 79

Ideas Online Fundraising Tips 79

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Analyze key metrics in your database. Consider the non-digital events, techniques, and campaigns that your organization will be pursuing concurrently with your new digital strategy.

Digital 98

Digital Strategy Create Phase 98

Forum One

JANUARY 26, 2024

PageSpeed can be optimized through techniques like image compression, browser caching, and minimizing server response times. Beyond backlinks, social media engagement is equally vital, with interactions and shares on platforms like Facebook, Twitter, and LinkedIn contributing to increased visibility.

International 91

International Strategy Search Structure 91

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Get Interactive: Ask people to take a poll or share a story. “10 Fast Tips…”] 6.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. What have you learned about what works best in using metrics to give your audience the content they want?

Metrics 122

Metrics Audience Content Facebook 122

Care2

APRIL 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Second, high fees of 40% or more make mobile fundraising unnatractive to nonprofits.

Social Media 31

Social Media Mobile Advocacy Online 31

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Interactions with your nonprofit: Donors who have engaged with your nonprofit in some way, such as attending events or volunteering, are more likely to give.

Management 52

Management Donor Guide Retention 52

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. Whats the longest video a nonprofit can post?

YouTube 34

YouTube Social Media Video Advocacy 34