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7 essentials for your association’s online community strategy

Nimble AMS

To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. For example, in the first goal above, growing the online community, you might track: Number of active online community members .

Community 131
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Nonprofit Marketing: The Ultimate Guide

Qgiv

Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns. Your nonprofit marketing plan provides focus, structure, and measurable objectives to help you see what’s working and what needs to be changed.

professionals

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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic.

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Celebrity Interaction and Endorsements: Pepsi has gleaned the support from NFL players, and made it a competition to see which cause will get the most votes, see NFL.com. Measuring Success Measuring of this investment should be dependent on a few KPIs. . Additioanily, they've gotten celebrities like Twitter-god Aplusk.

Contest 94
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Privacy-First Marketing for Nonprofits

Media Cause

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?