The power of social media for Hurricane Sandy
ASU Lodestar Center
FEBRUARY 13, 2013
After deciding to use social media, we set up a campaign with a relatively small budget to test what kind of interaction we would receive from our ad. We first set up our campaign to geo-target our location which was specifically Tucson, based on the companies’ location. Facebook allowed us. Our ad showed up on over 15,000 profiles.
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