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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. The days when board members holed up in a conference room and mapped the organization’s future based on anecdotal evidence, political expediency, and personal experience should be over.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. The days when board members holed up in a conference room and mapped the organization’s future based on anecdotal evidence, political expediency, and personal experience should be over.

professionals

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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Healthcare website visitors search for crucial medical advice, doctors’ names and contact information, a map of your facility, or other must-have information. You can improve your website’s user experience by mapping the user journey. Follow these steps to map user journeys: Create audience personas.

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Reflections from Social Good Brasil and a New Word: PhilanthroTeen!

Beth's Blog: How Nonprofits Can Use Social Media

Magic happens when social entrepreneurs, nonprofits leaders, technologists, and young people are brought together for a high energy, creative, and interactive event that exposes everyone to new ideas and stories. I was so happy to hear the story of how the event got started and the beginning of the network from Fernanda Bornhausen Sa.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

For instance, you could create personas based on how individuals interact with your mission, whether as volunteers, donors, or beneficiaries. Then, strategize ways to match your language, tone, and style to your audience’s interests. Create engaging and interactive content. Simple language free of jargon.

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Developing staff technology skills in your nonprofit

NTEN

Digital Marketing, Outreach, & Fundraising Tech Skills Map — an interactive diagram of digital competencies for nonprofit roles (free but requires you to provide contact info). Provide opportunities for people to learn by watching, reading, practicing, and reflecting.

Skills 88
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How To Be A Wizard at Tech Training: NTC 2016 Session

Beth's Blog: How Nonprofits Can Use Social Media

Here’s the description: Hands down, this is the most interactive session you will attend at 16NTC! It has been a pleasure to co-design this session with knowledgeable and smart colleagues who are as obsessed with instructional design and interactive exercises as I am. Flexible Space: Designing for Interaction.

Train 50