Integration of CRM and CMS
Zen and the Art of Nonprofit Technology
JANUARY 14, 2009
If there are two acronyms that are at the center of nonprofit communications, it’s these two, CRM (Constituent Relationship Management - and I’m making this broad enough to include fundraising) and CMS (Content Management System). First, the what - what to integrate? The old fashioned form of integration. All-in-one.
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