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What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Are your online campaigns raising or losing money?

Get Fully Funded

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

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How to Work Smarter, Not Harder with Fundraising Automation

Qgiv

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Fundraising automation liberates valuable time and money your nonprofit would’ve otherwise spent on menial tasks.

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Increasing Donations With QR Codes: 4 Ways to Raise More

Get Fully Funded

As a professional fundraiser, your top priority might be to determine which events and campaigns raise the most. The increasing popularity of QR codes makes them a powerful tool for raising more support for your mission. But, the right tools can maximize your fundraising success no matter the type of event or campaign you host.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Now, text messaging is ingrained into our everyday lives.

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