Information Netsquared Problem White Paper 
Amy Sample Ward
JANUARY 20, 2012
Download the full white paper or share it using this link: [link] Below are notes from my remarks. The real-time web is a paradigm based on pushing information to users as soon as it’s available, instead of requiring that they or their software check a source periodically for updates. The internet is not new.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
Geoff Livingston mentions it here and points to examples and blog posts about the problem in the corporate PR sector. Jeremiah Owyang describes this issue, but calls it " Fondling the Hammer " It's a symptom of a larger problem - the lack of ROI thinking and it happens in the nonprofit sector too. Shiny Object Syndrome.
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