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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Getting your list could be delayed by relying on your colleagues to provide you with the information you need. How are you tracking success?

Analytics 169
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What to Do When Your Nonprofit Budget Gets Blindsided

sgEngage

During times of crisis, it is important to take an informed, measured approach that supports the long-term success of your organization’s mission. Be open about where you are and what kind of support is most critical to your organization. Prioritize cash flow in short-term planning.

Model 88
professionals

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Data Are Not Information

NTEN

By Jeff Stanger, Director, Center for Digital Information We are obsessed with data — big data, open data, linked data, personal data, government data, visualized data. It's important that we don't confuse "data" for "information." Data are only the raw material of information. So how do we get from data to information?

Data 91
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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. It also raises the question, "Is influence what should be measured?" How does one use this information ???

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16 Ways to Grow Your Nonprofit Email List

Neon CRM

This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. For extra good measure, you can even have people double opt-in after the event or include a sign-up sheet or form during the event that specifically says they’re signing up to receive emails.

email 59
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Unlocking Data for Philanthropy: Notes from Global Philanthropy Forum Session

Beth's Blog: How Nonprofits Can Use Social Media

The annual conference helps inform, enable and enhance the strategic nature of their work. This year’s conference, “The Future We Make” had four themes – strategic philanthropy, modern day slavery, agriculture and nutrition, and education, learning, and employment. He compared nonprofits to the business sector.

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3 Ways Causes Can Use Data Like For-Profits

Achieve

Capturing this data is crucial, though it takes only a few clicks to turn on: Open Reports in your Google Analytics admin dashboard, navigate to the Audience > Demographics > Overview report and click Enable. Events: An action on your site, such as signing up for a newsletter or downloading a white paper.

Causes 52