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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. How many is your association using consistently?

Analytics 169
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Data Are Not Information

NTEN

By Jeff Stanger, Director, Center for Digital Information We are obsessed with data — big data, open data, linked data, personal data, government data, visualized data. It's important that we don't confuse "data" for "information." Data are only the raw material of information. So how do we get from data to information?

Data 91
professionals

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences. This could include requests around opening hours and location, conference registration, or donation details. Engage and support community members.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences. This could include requests around opening hours and location, conference registration, or donation details. Engage and support community members.

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Tools and Software Every Professional Association Needs

Nimble AMS

It should be seamless, informative and efficient, allowing you to glean new insights from your members, offer them better resources and speed up everyday operations. One of the most valuable parts of an AMS or other data-gathering program is the ability to collect and analyze information from your association’s members.

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3 Ways Causes Can Use Data Like For-Profits

Achieve

Capturing this data is crucial, though it takes only a few clicks to turn on: Open Reports in your Google Analytics admin dashboard, navigate to the Audience > Demographics > Overview report and click Enable. Events: An action on your site, such as signing up for a newsletter or downloading a white paper.

Causes 52
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3 Ways to Embrace Change and Shake the Status Quo at Your Organization

Connection Cafe

Fear not and be open to new technologies , connect with your peers and never stop learning. Poorly trained staff hurts every aspect of your organization from moral to how you interact with your donors. Many vendors have webinars and white papers available, and even if you’re not ready to buy, the information itself is worth your time.

Change 55