P2P Donors Are Not Strangers: Convert Them into Real Supporters
sgEngage
JUNE 6, 2024
We send them into our general communications stream if they happen to sign up for email when they make their gift. Why do we think of one type of social donor as already lost even when we have their contact info? Why do we see another type of social donor as being ripe for cultivation if only we had their contact info?
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