Live Blogging: 09NTC Mapping Your Social Media Strategy
Amy Sample Ward
APRIL 27, 2009
Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). test and teweak. How do you involve the org? new that was the metric/goal to track and 6 months later there was only 18% negative ratio.
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