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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Contributions increase when total assets, program ratio, and operating margin increase, which is why it’s important to understand these metrics for your own organization.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Capture more info during event registrations. The point is to get creative in how you capture info about your supporters. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Ask for interests during the email signup process. Analyze the stats of previous emails.

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Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits

NetWits

In addition to web URLs, QR codes can contain SMS messages, plain text, contact info, event invites, Google Maps locations, YouTube videos, or social content. The benefit here is that you can use these platforms native metrics to track the success of your QR code. People are using them! QR Codes Can Do a Lot.

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How to Use AI for the Right Ask (Without Being Creepy)

sgEngage

You can also have AI analyze recordings of past pitches to review metrics like listening ratio, speaker engagement, and overall emotional tone of the meeting. Adding the Human Touch to Reduce the Cringe We’d be remiss to not address how to avoid being creepy when using AI.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71
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The Essential Tech Elements for Virtual Fundraising Events

Nonprofit Tech for Good

StreamYard is a great service for easily adding overlay banners with custom text-to-donate info to your livestream video. Simply remind viewers of your keyword and shortcode throughout the broadcast and include it as an overlay on videos and images. Event Page. A virtual event can have a lot of moving pieces to manage.

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Why You Need a Full-Funnel Nonprofit Digital Marketing Strategy

Whole Whale

Align digital metrics with organizational goals : Understand how digital engagement supports real-world change and directly track your success along the journey. What it looks like: Growth in key metrics YoY: more web traffic, more actions, more donors, more email subscribers, more clicks, more views, etc.

Digital 52