What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond
Qgiv
JUNE 8, 2021
The Fundraising Effectiveness Project recently released their 2020 Fourth Quarter Report, which examined giving trends for the entire 2020 calendar year. All three metrics dropped slightly from 2019 to 2020. Compared to past years, the 2020 report was as unique as the year itself. The overall 2020 donor retention rate was 43.6%, a 4.1%
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