Multichannel Marketing for Live Auctions: Strategy Playbook
Nonprofits Source
JULY 2, 2024
How will you measure and determine success? Use it to send an initial save the date-style invite, auction item teasers, messages about how excited you are for the event’s impact , an initial registration ask, and follow-up reminders. Your direct mail efforts should be smaller in scope due to cost, so segmentation is especially key.
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