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How to Create a Power-Packed Donor Thank You Letter

Get Fully Funded

Acknowledge the donor for their gift – You’ll find the specific language in the 2 nd paragraph, along with how that gift will impact the organization’s ability to fulfill its mission. Your thank-you letter should be conversational and sound natural if read aloud. Element #4: Hero language. Element #8: Receipt info.

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How to Use AI for the Right Ask (Without Being Creepy)

sgEngage

Use AI to: Analyze successful past pitches for commonalities and tips Identify language that resonates with similar donor groups Suggest talking points based on donor interests Prepare responses to potential objections Pro tip: Record your practice pitches and use AI to analyze your delivery and pacing. Don’t use AI for everything.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

They push info out to donors and they forget that communication is a two-way street. If all your communications are one-sided (you pushing info at them), that gets old fast and the relationship starts to fall apart. Which sounds better? Thank you for your support.” …plus the standard default language. Should they?

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Developing staff technology skills in your nonprofit

NTEN

Digital Marketing, Outreach, & Fundraising Tech Skills Map — an interactive diagram of digital competencies for nonprofit roles (free but requires you to provide contact info). Adapt to various learning styles, physical and neurological variety, and language proficiency. Everyone is already so busy.

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8 Things Every Year-End Giving Letter Needs (Plus Templates!)

Neon CRM

Avoid too many statistics: It can be tempting to rattle off a series of important-sounding numbers that capture your organization’s impact. Avoid overstating your issue: Even if your nonprofit is tackling a pressing global issue like climate change, avoid making the problem sound like it’s too big to be solved. Resist that temptation.

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Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

If you use a ‘from’ email such as info@yourorganization or donationreceipt@yourorganization, the email will, from the very first moment the donor lays eyes on it, feel impersonal, like a form letter. Try reading your letter aloud and see if it sounds like you are chatting with your donor. Who is the email from? A compelling statistic.

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

But if you are using their language or really innovative elements, you should credit them. A creative fundraiser can make any of these items sound attractive to the donor. Promote this donor appreciation page as the generic response to the info@ general email inbox or all general email inboxes. Get creative. Hear me out.

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