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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research 319
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The Transformation of 340B Health – Building Momentum for Innovation Background 

.orgSource

Outcome : By anticipating changes before they happened, the organization was able to pivot quickly and maintain influence in its advocacy efforts. Enhanced Stakeholder Engagement More healthcare providers actively participated in advocacy efforts, strengthening the associations influence. By adopting Association 4.0

Build 221
professionals

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1st Degree Announces the Launch of GIVEfluential, an Influencer Marketing Platform

NonProfit PRO

1st Degree, a Moore company, announces the launch of GIVEfluential, an influencer relationship management (IRM) service platform designed as the first of its kind for the nonprofit industry.

Influence 188
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New Research From OneCause Examines Evolving Social Donor Expectations

NonProfit PRO

OneCause released findings from its latest research, "The Giving Experience Study." Findings provide insights from social donors who gave to fundraising events over the past year and include what motivates them, when and how they will be comfortable returning to in-person events, and what influences repeat donations.

Research 246
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What Anti-Maskers Can Teach Nonprofits

NonProfit PRO

For the last two years, I’ve been studying the impact of identity on prosocial behavior; it’s the topic of my doctoral dissertation. Last week, I saw an interesting example of how identity influences attitudes. This idea informs the fundraising copy that I write for our clients at Turnkey.

Teach 264
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Is your organization creating bad leaders?

Fast Company Tech

A 2021 study published in the Journal of Economics Finance and Management Studies showed a direct correlation between misaligned organization design and poor decision making. Leaders thrive when their roles are defined with precision and their scope of influence is clear.

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80% of influencers don't properly disclose advertising

TechSpot

According to a new study from the European Commission, most social media influencers don't adequately disclose whether their content is paid advertising. The analysis provides a concerning snapshot of the social media landscape as the European Union prepares to enact legislation that includes new transparency rules.

Influence 115