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The Evolution of NPTech: Keynote and slides

Amy Sample Ward

There were interesting conversations at every turn and I also had requests to share my notes and slides. Below, you can find my full speech and slides, as well as links to address questions and requests from many of those I met with. For example, why track how many events are taking place for our own reporting only?

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Is social media helping you meet your mission? It can!

Amy Sample Ward

For example, our goals with social media should identify the influence or impact we want to make, but not necessarily say we will do it on facebook. Share it back: Be sure that you don’t just track and store the data, but you report back out to the organization and even community. Slides & Video. >> [link].

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Facebook reportedly ignored its own research showing algorithms divided users

The Verge

An internal Facebook report presented to executives in 2018 found that the company was well aware that its product, specifically its recommendation engine, stoked divisiveness and polarization, according to a new report from The Wall Street Journal. Illustration by Alex Castro / The Verge. The reason?

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

My slides covered the tools and apps for the back stage side of energizing your community. Since my slides are mostly screen shots, I’ve shared a bit of context below. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! How do you know an “influencer?&#.

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Deepfake scammers are hijacking TikTok’s wellness craze to sell dubious health products

Fast Company Tech

A new report from Media Matters for America, published this week, identified multiple TikTok accounts using deepfake influencers and fake storytimes to promote wellness products to unsuspecting users. Fake influencers are not the only trick scammers are adopting. million likes promoting its secret to perfect hair.

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TechCrunch+ roundup: Ocean tech investor survey, AI and PR, L-1 visa options

TechCrunch

Good advice for marketing mercenaries, but keep those pitches straight — reporters know when we’re being sold to, and the FTC isn’t messing around. Today, wind power and wave action are just two technologies leading investors to take a closer look at ocean conservation technology, reports Tim De Chant.

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Great reads from around the web on March 2nd

Amy Sample Ward

" It’s About Impact NOT Influence – Online Fundraising, Advocacy, and Social Media – frogloop – "Do you think your organization has clout or Klout? “Is it even possible to measure online influence, divorced from offline influence?&# Is your organization considered a content curator?

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