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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research 319
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How Just Stop Oil harnessed emotions to ignite public concern for climate change

Fast Company Tech

Many will read the groups legacy through the lens of public hostility: the frustration caused, the angry headlines, the outrage at its tactics. It is a sign that these activists succeeded in emotionally charging the public debate about climate change. But the intense backlash directed at JSO is not evidence that its campaign faltered.

Public 94
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NPO Leaders Walking An Advocacy Tightrope

The NonProfit Times

That’s is one of the determinations in a new report from Independent Sector, The Pursuit of Influence: Interviews with Nonprofit Leaders About Advocacy. The 78-page report provides insight into how nonprofit leaders view their role in public policy advocacy and engagement. Advocacy efforts are mission-driven.

NPO 82
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GolfStatus.org Partners with The Celebrity Source to Connect Charity Golf Tournaments with Celebrities

NonProfit PRO

GolfStatus.org has partnered with The Celebrity Source to help connect charity golf tournament organizers with celebrities, athletes, influencers, and other public figures.

Celebrate 246
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Russia, China, and Iran are escalating online influence efforts ahead of US election, says Microsoft

TechSpot

Microsoft Threat Analysis Center (MTAC) writes that malicious foreign influence operations aimed at the US election are evolving. Clint Watts, MTAC General Manager, notes that history has shown how foreign actors' ability to rapidly distribute deceptive content can significantly impact public perception and electoral outcomes.

Influence 116
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3 Benefits of Online Reviews for Your Nonprofit — and How to Encourage Donors to Give Them

NonProfit PRO

Online reviews have the power to position your nonprofit as a trustworthy and reliable organization, helping you attract more donors and influence their giving habits. Here are three benefits of getting reviews for your nonprofit — plus how to ask your donor base for them.

Review 295
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What megadonors miss about health-focused nonprofits 

Candid

They are led by experts in public health, health care, and community health who have the knowledge and wisdom to direct significant resources into communities with the greatest need for investment—those who experience health inequities. That shift starts with increasing the visibility of those organizations.