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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions.

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‘The bad news is, this was fake’: The tear-jerking story of author Barbara Miller was a marketing stunt, influencer says

Fast Company Tech

Hundreds of commenters pledged to buy the book and attend her next signing. On social media, the sob story has become a go-to strategy for struggling artists chasing virality. After calling the bookstore, he found out that someone had paid $150 to rent the space on a Monday, when the store was closed, and staged the entire scene. .

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Money talks: Why tuning into the Giving Pledge matters 

Candid

As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector. To date, 241 individuals with a cumulative net worth easily surpassing $1 trillion have made the pledge—a public commitment to give the majority of their fortunes to charity.

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Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

This socially responsible group is particularly drawn to inclusive organizations whose clear values align with their own. Below, we’ll show you how to build and incorporate a peer-to-peer campaign and share a few fun ideas to try, but first, we’ll explain what sets this form of social fundraising apart. Sounds good, right?

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BIPOC donors are driving bold change in philanthropy 

Candid

But change is on the horizon: Wealthy BIPOC donors are increasingly stepping forward to support social and racial justice movements, creating a powerful force that can transform traditional philanthropy. Those experiences led donors to prioritize social justice, womens and gender rights, and racial justice causes. of a total of $1.34

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be Informed. Cultivation.

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.