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‘The bad news is, this was fake’: The tear-jerking story of author Barbara Miller was a marketing stunt, influencer says

Fast Company Tech

Hundreds of commenters pledged to buy the book and attend her next signing. A viral TikTok video showing an empty book signing for an elderly author tugged at millions of heartsuntil it was exposed as an alleged marketing stunt. The book in question, Just Cuz , was reportedly written by Barbara Miller as a tribute to her late husband, Marv.

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Money talks: Why tuning into the Giving Pledge matters 

Candid

As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector. To date, 241 individuals with a cumulative net worth easily surpassing $1 trillion have made the pledge—a public commitment to give the majority of their fortunes to charity.

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BIPOC donors are driving bold change in philanthropy 

Candid

DOCNs report, Always Sounds Like Someone Else: A Portrait of High Net Worth Donors of Color , illustrates how BIPOC donors often face challenges finding spaces in philanthropy that acknowledge their contributions and align with their values. CFJP emphasizes commitment to transparent reporting by funders. of a total of $1.34

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.

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Reporting Social To Stakeholders

Beth's Blog: How Nonprofits Can Use Social Media

Reporting Social To Stakeholders: Guest Post by Meg Biallis. These professionals came to talk about standardizing the reporting process – about integrating social media results into the traditional reporting procedure. Influence the decision makers. Do you need to raise $50,000 for a pledge drive?

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Gen Z: Surprising Ways They are Transforming Fundraising 

Allegiance Group

What is the State of Social Giving Report? The State of Social Giving Report is an in-depth analysis of online and social media-driven donation trends, highlighting the behaviors, motivations, and impact of different donor demographics. This trend extends across generations, too. And they have had great success reaching younger donors.

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Microsoft’s operations will be zero waste by 2030 

The Verge

It also pledged to stop using single-use plastics in its packaging by 2025. The company also pledged to eliminate waste from its own manufacturing process, although its suppliers won’t be expected to stick to the same zero waste goal as Microsoft. million metric tons of e-waste globally in 2019 , according to a report released in July.

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