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‘The bad news is, this was fake’: The tear-jerking story of author Barbara Miller was a marketing stunt, influencer says

Fast Company Tech

Hundreds of commenters pledged to buy the book and attend her next signing. justcuzthebook Nobody came to my aunts book signing, but she still had a smile JUST CUZ #justcuz #books #childrensbooks #fyp #justcuzthebook #kids original sound – Just Cuz But TikTok creator Sam Cahn was the first to burst Aunt Barbs bubble.

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Money talks: Why tuning into the Giving Pledge matters 

Candid

As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector. To date, 241 individuals with a cumulative net worth easily surpassing $1 trillion have made the pledge—a public commitment to give the majority of their fortunes to charity.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

Social media is powerful because it leverages social influence – people trust information from those within their networks. To leverage the influence of social norms, nonprofits can use social media to show the types of volunteer activities they value. This gives supporters an idea of what is important to the group.

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.

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BIPOC donors are driving bold change in philanthropy 

Candid

billion in grant dollars from 12 major environmental funders was directed to BIPOC-led, justice-focused groups, according to a 2020 New School study, they formed a working group and set off to use their influence to make bold change. of a total of $1.34

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Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

Think of each participant as a mini-influencer, out there telling the story of your cause and galvanizing their followers to donate and participate. Participants’ friends and family can get in on the action, too, by pledging support for different lengths of time the participant will last!

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Microsoft’s operations will be zero waste by 2030 

The Verge

It also pledged to stop using single-use plastics in its packaging by 2025. The company also pledged to eliminate waste from its own manufacturing process, although its suppliers won’t be expected to stick to the same zero waste goal as Microsoft. People tossed out a record 53.6 million metric tons of e-waste globally in 2019. “We

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