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According to Website Marketing Group , online content influences 75% of purchasing decisions. Whether you’re selling widgets, or seeking donations for your nonprofit, building relationships with a constituent base is essential in today’s content driven world. Social Tech blog content marketing data npTech technology'
By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels.
We aimed instead to look at the online giving experience across the Web at a time when there are more and more ways to give, and how that experience influences giving. When we talk tech, we tend to focus on the latest new bell, whistle, or widget for fundraising. We looked at: 3.6 There is also a wide range of organizational types.
Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. It's locked in white papers, policy briefs, and fact sheets.
They don't need to understand the latest techno widget or the nuances of StumbleUpon vs. Digg. They don't have to be social media butterflies, but they need to have influence and support in the organization. Tags: guest blogging nptech socialnetworking. The First Step Get a champion in the organization.
And who may be able to influence those actors in their decision-making? Filed under: General non-profit interest , nptech , Best practices , Non-profit Communications , training , publicity. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information?
Cognitive Bias: The Invisible Elephant in the Room There are big reasons why organizations struggle to avoid driving strategy with instinct, so to create a culture that encourages data-based decisions, leaders must first recognize the cognitive biases that influence decisions. AddThis, Facebook Activity Widget, etc.)
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