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‘The bad news is, this was fake’: The tear-jerking story of author Barbara Miller was a marketing stunt, influencer says

Fast Company Tech

Hundreds of commenters pledged to buy the book and attend her next signing. The bad news is that this was fake, he said in his own video. The bad news is that this was fake, he said in his own video. The good news is the book is selling.

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Money talks: Why tuning into the Giving Pledge matters 

Candid

As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector. To date, 241 individuals with a cumulative net worth easily surpassing $1 trillion have made the pledge—a public commitment to give the majority of their fortunes to charity.

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Help disseminate news releases or produce news events to get coverage. The term “call to action” (CTA) is used multiple times in the list. 50 helps us feed one child for a week.”).

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Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

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Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

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Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.