Remove Influence Remove Network Remove Problem Remove Social Network
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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofit: Care2 Webinar. Join Allison Fine and me on June 21st at 1-2 PM PST/4-5 PM EST for the launch of The Networked Nonprofit published by Jossey-Bass. One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here.

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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

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Twitter Tip for Networked Nonprofits: Follow the Few To Get To the Many

Beth's Blog: How Nonprofits Can Use Social Media

For the past few years whenever I doing a training or speak about nonprofits and social media and more recently when we’ve presented about the book, The Networked Nonprofit , someone always raises this concern: “Social media is a time suck.&#. This works best if you have small network.

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The Problem With Millennials & Fundraising

Achieve

They view both their network and their voice as two additional types of assets they can offer a cause. Donating one’s network involves capitalising on professional and personal relationships to expose others to a cause. Is your cause receiving significant engagement on social media? Actions that lead to donations.

Problem 40
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The Perils of Fake News, Coordinated Misinformation, and Social Media Addiction

Beth's Blog: How Nonprofits Can Use Social Media

There have been many news articles recently about social media for evil: How Facebook, Twitter, Google, and even Instagram have been abused for coordinated misinformation paid social media or advertising to influence our political system. Makes you wonder what they know that the average user does not?

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Project AWARE Dives Deep Into Ocean Data, Turning Scuba Divers into Citizen Scientists

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: In 2014, digital marketers predicted the rise of ” niche social networks ,” as it becomes increasingly harder to reach your audiences on general social networks like Facebook, these highly targeted online social networks are going to become more valuable.

Awareness 100
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Kiss Vanity Metrics Goodbye

Care2

I would much rather see organizations have 5,000 people who were committed to their campaign then 500K people who weren’t really engaged on the social justice issues your organization was advocating. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social.

Metrics 75