article thumbnail

TikTok travel influencers are illegally hitching a ride on Mauritania’s Iron Ore Train

Fast Company Tech

Operated by the state-owned Socit Nationale Industrielle et Minire (SNIM), the train is a crucial economic lifeline for Mauritaniahauling up to 16,800 metric tons of iron ore per trip across remote desert terrain in open-air cars stretching up to two miles long. Iron ore makes up nearly 50% of the small nations exports.

article thumbnail

Is your organization creating bad leaders?

Fast Company Tech

Without clear boundaries or metrics, decision-making slows, trust erodes, and blame becomes a substitute for ownership. Leaders thrive when their roles are defined with precision and their scope of influence is clear. Leaders operating in such environments face an uphill battle in creating accountability.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission.

article thumbnail

Why Data SHOULD Drive Your Strategy

Association Analytics

On top of that, tracking the answers, particularly if you layer on anonymized demographic data – gender, job role or title, location, things of that nature – lets you know who is actually responding, and how that is influencing those responses. Metrics make leaders more effective, and their organization more successful.

Data 169
article thumbnail

How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Your board may well be aware of metrics surrounding the cost to raise a dollar and be keen to understand what that number is for your nonprofit. Fundraising expense is one place where this manifests.

ROI 351
article thumbnail

Is social media helping you meet your mission? It can!

Amy Sample Ward

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” Strategic Data. So, add them!

article thumbnail

The Last-Click Fallacy: How Your Marketing Can Marry the Wrong Metric

Whole Whale

Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3.

Metrics 52