Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Here's your chance to vote on sessions and suggest speakers.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

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Nonprofit Tech for Good

JULY 5, 2019

In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers.

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Saleforce Nonprofit

NOVEMBER 4, 2021

However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. When responding to the statement that “ The communications I received from the nonprofit were personalized for me”, only 33.6%

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Media Cause

DECEMBER 6, 2021

If you’re like most nonprofits, you don’t have a 10-person marketing team of specialists. Preserve those hard-won metrics that tell you stories about your progress from the latest trend. They’ll also want to simplify because small to medium-sized nonprofits don’t need 50 metrics updated every week. Focus on What You Won’t Do.

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NTEN

MAY 27, 2010

Once the above points are addressed, the following toolsets can be considered, along with their fundamental attributes: Social Networks allow for extensive networking, sharing personal interests, interconnecting groups, and sharing content with different groups. Follow, participate, and create hashtags and memes. Be proactive.

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