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Microsoft issues warning on China's use of generative AI to disrupt US elections

TechSpot

Microsoft's report, titled East Asia threat actors employ unique methods, notes that Chinese campaigns have continued to refine AI-generated or AI-enhanced content, creating videos, memes, and audio, among others. Read Entire Article

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Instagram was the most selected method for nonprofits to contact Gen Z, followed by email and text message. Investigate working with social sector influencers (not celebrities).

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Here’s the method. Remember that when you use the scientific method, your experiment is only as good as your hypothesis. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. It’s a subjective and culturally influenced unconscious and involuntary response.

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What we know so far: NFTs, Twitch, and Tiltify

M+R

Disaster Girl Meme ” (sold for $500k). Are there artists or other influencers who might be interested in partnering with your organization to support you through NFTs? Donor data collection is not always transparent, and it can sometimes depend on what payment method a donor uses. Some well-known examples of NFTs are: .

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How F**k You Pay Me is empowering creators

The Verge

It’s kind of like Yelp or Glassdoor for influencers. But she was also a freelance model and influencer, and she’s used that network to build FYPM’s user base. We call F**k You Pay Me a Glassdoor for influencers. The purpose of your site is to create or expose the rate card for influencer marketing, right?

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. And who may be able to influence those actors in their decision-making? Tailoring the knowledge transfer and exchange strategy to the audienceâ??s both electronic and print.